Marketing Managment Essay Example | Topics and Well Written Essays - 3250 words

Marketing Managment - Essay ExampleThis paper approves that organizations purchase behavior is dissimilar to the consumers. Organizations argon affected by environmental, organizational, interpersonal and individual factors. These individuals have their own get dressed of behaviors and tend to influence others through interpersonal contact. In the environmental factors side, economic conditions is considered, the state of technological sort is monitored, political and social factors are kept in mind and competitive developments play a major(ip) role in the companys decision. At present, green marketing/ environment marketing has no strategies for the conventional process of segmenting, targeting and positioning. This is due to the fact that green marketing is a relatively new phenomenon with not set rules therefore the process is constantly updated, shifted, revised and new rules are created. One can occasion the traditional way marketing works with segmentation, targeting and po sition and merge newer reforms into this.This essay makes a conclusion that interrogation conducted in the field of environment marketing, needfully to be extensive and experimental. Organizations that declared their own selves to be socially responsible should understand the transitional phase green marketing in undergoing. Universities etc need to implement elaborate about green marketing into their curriculum. Countries that are remote need to be made aware of their subjective resource and taught the proper implementations of these. Above all green market is a profitable theory which needs to be realized by governments of other countries. Organizations such as The Body Shop have shown to their competitors that ozone-friendly products are in demand and appreciated by the public. However the publics of developing countries do not have this natural selection and must be given so.