Prejudice Definition Essay

During the process of communication the vast majority of people judge cultural values in their own image and likeness. Their ethnic and cultural values serve as a criterion for judgment. Really, it is slightly confusing but the main reason for watching the foreign programming is to let the viewer ‘feel’ ethnocentrism. Some things or even an overwhelming majority of what you will see in the foreign film of program will feel a bit ‘off’ or even downright ‘wrong’ for an average American. This feeling occurs due to ethnocentrism. The paper examines how such an attitude can have influence on an individual’s behavior and response from another culture, how society wide ethnocentrism can affect relationships and understandings of other societies, and how it can have an adverse impact on business practices for multinational corporations. Japanese version of the foreign film â€Å"Shall We Dance† will be used as an illustration for some aspects of the paper. Ethnocentrism is a psychological reaction, which occurs when a representative of one culture perceives, sees, values and tries to understand other cultures and their behaviors through prism of his own culture. The person considers the elements of his own culture (standards, roles, values, etc) as natural and â€Å"right†, while the elements of other cultures and nations are considered to be unnatural and â€Å"wrong†. The customs and traditions of his own culture are considered to be â€Å"universal† and â€Å"right† as well. The film â€Å"Shall We Dance† by Masayuki Suo tells us the story of Shohei Sugiyama, who falls in love but not in other woman (being married), but in the art of dancing. When we watch the film, we feel the differences between Japanese and American cultures. Japanese culture seems to be very odd, alien and strange, as the world of dance socials and private lessons is considered ‘shameful’ and ‘improper’ for a Japanese person. The film gets insight into Japanese customs and traditions, explaining that in Japan married couples are more reserved in relation to each other and rarely express their emotions in public (e.g. never say ‘I love you’, or hold hands, etc.). The American nation, on contrary, is more emotional and more ‘open’, therefore we feel really odd while watching the movie. The ethnocentrism that occurs in result of watching the foreign programming evidently has an impact on our behavior. Probably, to a certain extent we are unable to understand the behavior of other cultures in a manner different from that one dictated by our own cultural environment. So, how such an attitude can have influence on a person’s behavior and response from another culture and how society wide ethnocentrism can affect relationships and understandings of other societies? As with any social-psychological phenomenon, ethnocentrism cannot be examined as entirely positive or entirely negative. Although ethnocentrism often put obstacles in the way of intergroup (intercultural) communication, it supports positive ethnical identity and keeps the integrity and specificity peculiar to a certain culture. At the same time, ethnocentrism is inevitable part of our live being a logical consequence of socialization and familiarization with another culture and understandings of other societies. The person’s response predominantly occurs in the form of comparison – a peaceful nonidentity. Yet, ethnocentrism can have an adverse impact on business practices for multinational corporations, because it often impedes effective intergroup (interethnic and international) communication (Allport 1954). Interethnic comparison can be expressed in the form of contraposition or setting off (e.g. the people deny intercultural differences; proclaim their culture to be superior; sometimes people perceive cultural differences as something that imposes a threat to their existence and try to withstand them, often resulting in conflicts between different cultures, etc) that, in its turn, implies at least preconception and prejudice in relation to other cultures and has an adverse impact on business practices for multinational corporations. References Allport, G. W. (1954). The Nature of Prejudice. Garden City, NY: Doubleday