Whole Food Market, USA Essay Example | Topics and Well Written Essays - 2500 words

Whole Food Market, USA - Essay Example The objective of this study is to outline marketing mix and market entry strategy for Whole Food Market, Inc. while entering into Netherlands. Cultural dimensions of new market would also be included in the study so as to reflect upon its impact on proposed marketing mix. The entire study shall be centered towards global market strategy of Whole Food Market, Inc. 3. Main Findings 3.2 Marketing Mix of Whole Foods Market, Inc., Global Expansion 3.2.1 Product ïÆ'Ëœ Concept: Organic products and natural food products would be delivered in Netherlands market. ïÆ'Ëœ Whole Foods Market, Inc., Global Strategy: Global strategy shall be either direct exporting or wholly owned subsidiary. ïÆ'Ëœ Brief Adaptation or Standardization in Netherlands: Standardization product strategy would be applied in Netherlands market in order to sustain their competitive advantage (De Burca, Brown and Fletcher, 2004). 3.2.2 Price ïÆ'Ëœ Concept: The main concept is to acquire maximum market share and establish a stable market position. ïÆ'Ëœ Whole Foods Market, Inc., Global Strategy: In global context, the focus would be on market development strategy. ïÆ'Ëœ Brief Adaptation or Standardization in Netherlands: Adaptation approach will be applied on Netherlands market in the context of pricing strategy. 3.2.3 Place ïÆ'Ëœ Concept: Marketing mix element place is related to distribution network. Whole Foods Market will be delivering products to manufacturing or processing plant to the warehouse and finally to retail stores.