Fame in Cinema and Television Essay Example for Free

Fame in Cinema and Television Essay The â€Å"star phenomenon† began in theatrical advertising of certain actors’ names in the 1820s. It was not immediately transferred to Hollywood, nor to the many other film industries developing in parallel across the glove. Hollywood studios at first, from about 1909 to 1914, ignored â€Å"stars† – actors in whose offscreen lifestyle and personalities audiences demonstrated a particular interest. This was partly because of the costs involved in â€Å"manufacturing stardom† on a scale which the studies could translate into measureable box-office revenue, and for fear of the power which stars might then wield. Stars need all kinds of resources lavished on their construction such as privileged access to screen and narrative space, to lighting, to the care of costumers, make-up workers, voice coaches, personal trainers, etc. , as well as to audience interest through previews, supply of publicity materials, etc. Skillful casting is also important, though rarely discussed in work on stars, perhaps because it is seen to detract from the star’s own intentions in a performance. Key career decisions involve a star’s choice of casting agency or the choices made by a particular film’s casting director. Once established, the star system worked lucratively for the studios. Stars were used as part of the studio’s â€Å"branding† or promise of certain kinds of narrative and production values. They were useful in â€Å"differentiating† studios’ films. Stars were literally part of the studio’s capital, like plant and equipment, and could be traded as such. James Stewart, making an interesting comparison with sports celebrities, said once â€Å"Your studio could trade you around like ball player like when I was traded once to Universal for the use of their back lot for three weeks. † Stars’ large salaries, said to be due to nebulous qualities such as â€Å"talent† or â€Å"charisma†, worked to negate the powers of acting unions, who might otherwise have been able to calculate acting labor and ask for more equal distribution of profits (Branston and Stafford 2003). And stars have always functioned as a key part of Hollywood’s relationship to broader capitalist structures. In the 1930s, for example, over-production of manufactured goods had reached crisis point in North America, and the large banks funding Hollywood sought its help in shifting goods from warehouses to consumers. In addition to this, the celebrity is part of the public sphere, essentially an actor or, to use Robert Altman’s 1992 film characterization of Hollywood denizens, a â€Å"player. † In the contemporary public sphere, divisions exist between different types of players: politicians are made to seem distinctly different from entertainment figures; businesspeople are distinguished from sports stars. And yet in the mediated representation of this panoply of players, they begin to blend together. Film stars like Arnold Schwarzenegger share the stage with politicians like George Bush; Gorbachev appears in a film by Wenders; Michael Jackson hangs out on the White House lawn with Ronald Reagan; Nelson Mandela fills an entire issue of Vogue. The celebrity is a category that identifies these slippages in identification and differentiation. Leadership, a concept that is often used to provide a definitional distance from vulgarity of celebrity status, provides the last discursive location for understanding the public individual. The argument I want to advance here is that in contemporary culture, there is a convergence in the source of power between the political leader and other forms of celebrity. Both are forms of subjectivity that are sanctioned by the culture and enter the symbolic realm of providing meaning and significance for the culture. The categorical distinction of forms of power is dissolving in favor of a unified system of celebrity status, in which the sanctioning of power is based on similar emotive and irrational, yet culturally deeply embedded, sentiments (Marshall 1997). Of course, depending on the type of media where actors and actresses appear, their power and charisma varies. In addition to this, depending on the type of media used, individual’s star quality or qualities of being a celebrity varies. On television, an individual can become a star without ceasing to be his or her anonymous self, because the medium celebrates innocuous, domestic normality. Once on the â€Å"The Tonight Show† Jack Paar maddened the studio audience by attentively quizzing one of its number and ignoring Cary Grant, who’d been planted in the adjoining seats. As well as a practical joke, this was a boast of television’s license to bestow celebrity on those it promiscuously or fortuitously favors. But the medium can just as easily rescind that celebrity. Obsolescence is built into the television star, as it is into the sets themselves: hence those mournful commercials for American Express in which the celebrities of yesteryear- the man who lent his croaky voice to Bugs Bunny or a candidate for the Vice-Presidency in 1964- laud the company’s card, which restores to them an identity and a televisibility they’d forfeited. The game show contestants experience this brief tenure of television celebrity- Warhol’s fifteen minutes- at its most accelerated. But in order to quality for it, they have to surrender themselves to the medium. Their only way of winning games is to abase themselves, feigning hysteria on â€Å"The Price is Right,† exchanging sordid confidences on â€Å"The Newlywed Game,† incompetently acting out inane charades on Bruce Forsyth’s â€Å"Generation Game. † The cruelest of the games is â€Å"The Gong Show,† where one’s span of celebrity may not even extend to fifteen seconds. More or less, untalented contestants sing, dance, juggle or fiddle until the inevitable gong sends them back to nonentity. For some, the gong supervenes immediately. They’ve been warned this will happen, and coached to disappear with dignity, but are expected to go through with their act all the same and suffer their condemnation. Even a few seconds of television fame is worth the price of one’s self-esteem. The show pretends to be a talent quest, but is a smirking parody of that. The hosts on the game shows are, for similar reasons, parodies of geniality. A host soothes his guests and smoothes obstacles out of their way. But in homage to Groucho, the comperes subject their victims to a ritual humiliation, and their patter keeps the game-players throughout flinching and ill-at-ease (Conrad 1982). Television is good but may not be ideal for preserving important works. On the other hand, a good film can be shown anywhere in the world where there is an audience. Furthermore, the cinema will turn actors and actresses into stars. There are many well-known television actors and actresses, but they have no international fame like their big-screen counterparts. Films together with film magazines contribute directly to the formation of a star system and its attendant mythology. The stars perceived themselves to be, and were in turn also used as, icons for a modern lifestyle, especially fashion (Zhang 2005). They are given greater chances to achieve or receive international awards and become known not only in a particular state but to the whole world, unlike in the case of television stars. Those famous actors who appeared on television ten years ago have now vanished due either to lot or disintegrated videotape or a lack of interest by the contemporary audience. In Africa, there was a necessity to build more cinema theaters, instead of enforcing further use of television, because it was helping them to maintain a viable film industry. In Iran, they have more than 150 cinema houses. Their industry if progressing because they have a loyal audience who make it possible to recuperate money invested in production, which in turn is invested in the making of new films (Ukadike 2002). As a whole, it can be said that fame in cinema is more lasting than fame in television. In addition to this, the stars or celebrities appearing on cinemas rather than on televisions are the ones who are more favored by producers and stockholders. Moreover, they are preferred than the television stars to be used in magazines, especially if it is an international magazine. As such, the lifestyle of actors and actresses in cinemas are greater than those who only appear in television shows. The cinema industry as well as its actors and actresses are greatly favored and nowadays, more specifically preferred by a good number of the countries. Bibliography BRANSTON, GILL and STAFFORD, ROY, The Media Students Book (USA: Routledge, 2003). CONRAD, PETER, Television (USA: Routledge, 1983). MARSHALL, P. DAVID, Celebrity and Power: Fame in Contemporary Culture (Minneapolis: Regents of the University of Minnesota, 1997). UKADIKE, NWACHUKWU FRANK, Questioning African Cinema (Minneapolis: University of Minnesota Press, 2002). ZHANG, ZHEN, An Amorous History of the Silver Screen (London: University of Chicago Press, 2005).

Letters From A War Zone :: essays research papers

"Letters from a War Zone" deals with the controversy between men and women banning pornography. In this essay there are many strong personal views on pornography and the brutality of women in porn. Men and women have been at war for many years because of this. I agree with banning pornography because pornography lures men into disrespecting women. This essay makes me angry because it shows another part of life that is really not acknowledged. It seems realistic to me because many women in life are confronted with sex at an early age and become vulnerable. The unique thing that reaches me is how women do not have a choice, especially when it comes down to sex. Vulnerability is one of a woman's weaknesses. Pornography is degrading to women when it is forced upon them. If sex were done for pleasure or because the women wanted to, it would not be as bad. That is how many women are raped, killed or lose their confidence. Women in pornography were typically prostitutes at one-point. Due to statistics, more than half the women in a sex-related professions have been sexually abused, molested or raped at one time during their lies. The quote stated in this essay that really hits home is "Made in South America where life is cheap." I, as a Hispanic, am terribly offended by this statement. This statement basically says that South America has many lowlives', and that anything can happen to them because life there is worth very little. For example the women of South America are used in Snuff films and in explicit photographs. Snuff is a film that consists of a woman being sexually harassed, raped, and killed. In many of these films/photos the women are brutalized to the point where their breasts are dismantled and their bodies are urinated on after they are raped and killed. There are photographs in which women's breasts are slammed in rat traps, their vaginas are stuffed with knives, guns, and even glass, and then they are gang-banged, beaten, and tortured. Snuff films are usually made in South America because, as said in the statement above, life is not worth much there. "If you are going to hurt a women in the United States be sure to photograph it" is a controversial statement used in this essay. Its means that if you have slain, hurt, or abused a woman it is all right, as long you have taken a picture. The photograph expresses a point of view, sacrosanct in a free society. When these picture/films are being taken the woman is forced to smile. This will make the picture/films protected by the constitution,

Mexican American Cultures Essay

Even though the American culture and Mexican culture have similarities, they are more different than alike. Me being Mexican-American and living so close to the Mexican-American border, I’m very familiar with these two cultures. Some differences are sports, form of speaking, and even dinner time. These might be shocking, but very true. One of the major differences is sports. In the Mexican culture, one grows up playing, and watching soccer. One probably cheers for the â€Å"Tijuana Xolos,† or â€Å"Cruz Azul,† and or maybe even â€Å"La America. † There are many teams but one’s family is a die-heart fan of one in specific. As a baby one’s first word is most likely â€Å"goal† or â€Å"penal. † In the Mexican culture one eat, sleeps, and breathes soccer. On contraire of soccer, in the American culture, football is a must. Every Sunday you’ll be dressed up in your team’s jersey and spend 4 hours screaming at the t. v. Sundays are holly for a football family, you grill, invite friends over and watch men tackle all day. In addition you’ll probably even throw in some curse words while you’re watching your favorite teams whether it’s the â€Å"San Diego Chargers† or â€Å"New England Patriots,† or many other professional football teams. One very important difference is the form of speaking and language. In the Mexican culture one will most likely learn and speak Spanish first before any other language. In Spanish, for elders or someone superior to you, you speak in what is called â€Å"forma de usted. † It’s very disrespectful to speak informally to an elder or any of your superiors and take offence of it. One is taught since a very young age la forma de usted because one’s parents expect one to speak appropriate to their superiors and not embarrass them while out. Typically one exception for la forma de usted is with one’s parents, but in my case, it wasn’t. In the American culture, you generally speak one language, English. In English there really isn’t a formal way to address your elders or superiors. One speaks informally to everybody, whether it’s one’s boss, mother, or friend. There is no respectful or specific way to speak to them. Different from the Mexican culture, everybody is on an equal level, so it doesn’t require speaking formally to anybody. Another difference is in a typical Mexican household the kids come home from school and do their homework at the table while their mom prepares dinner. Dinner is served at four p. m. but will not be eaten until everybody from the family is seated at the table, and ready to give thanks to the â€Å"Virgin Maria† for their food. Generally dinner is a dish that involves eating a tortilla with, and or beans. Different from the Mexican culture, in the American culture, one eats at around six p. m. It is typically around the time the parents get out of work, which is later on in the day. Usually they serve themselves and some eat in the living room while others eat in their rooms, very rarely to all eat seated together at the dinner table. Due to the busy routine that one has in America, that sense of family unity has lost its meaning, which reflects on something as simple as dinner time. As one can see the Mexican culture and the American culture are different in many ways. Each culture has their own unique characteristics which makes each of them special in their own way. Sports, form of speaking, and dinner time are little differences but make a huge difference in each culture.

Application Of The Ideas From E Learning Activity

The following blogs are divided into two sections. The first section elaborates the list of ideas extracted from e-learning activity. The second section represents the application of the ideas in an organisation. Section One: Modification in production: In early 20th century, Henry Ford formed a business partnership with Alexander Malcomson, and launched an organization with the end goal of assembling cars under the name The Ford Motor Company . Every car was assembled by groups of skillful workers, and, cooperating, these groups aggregately spent more than 12 hours assembling every car (EyeWitness to History, 2005). This procedure was exceptionally costly and tedious, subsequently making it unimaginable for Ford to mass-deliver his cars at moderate costs. To streamline this procedure and produce a bigger volume of vehicles in a shorter measure of time. Removal of excessive physical work: Taylor s scientific management theory was established on the rule that individual specialists would be more profitable on the off chance that they were doled out assignments that were appropriately suited to their own abilities and qualities. Taylor further contended that the end of pointless physical development by lab orers would bring about expanded profitability. Ford contracted Taylor to watch his workers and decide the most-proficient and efficient techniques for expanding the organization s profitability. Ford concentrated on Taylor s perceptions and, as 1908 advanced,Show MoreRelatedAugmented Reality And Its Reality1184 Words   |  5 Pages1.0 Introduction 1.1 Introduction to Augmented Reality Augmented Reality is the primary technology that is utilized in this project. The functionality of the application is based on Augmented Reality. Augmented Reality is an integration of the physical world along with the virtual world. 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Edgar Allan Poe Examination of Writing Style - Free Essay Example

Sample details Pages: 4 Words: 1256 Downloads: 3 Date added: 2019/06/26 Category Literature Essay Level High school Tags: Edgar Allan Poe Essay Did you like this example? It cannot be denied that few writers can manage to match the prodigiousness of a work of the late, great Edgar Allan Poe. This is primarily due to Poes distinguishing style. Style can be defined as a combination of many literary elements that serve to individualize a writers work from that of others. The examination Poes use of symbolism, diction, and figurative language in some of his most famous works, including The Raven, The Cask of Amontillado, and The Masque of the Red Death, lead one to conclude that Poe has quite a distinct style. To begin, Poe relies heavily on the use of symbolism to add depth and relatability to his short stories. For instance, The Cask of Amontillado illustrates the use of symbolism in the quote, A huge human foot dor, in a field of azure; the foot crushes a serpent rampant whose fangs are imbedded in the heel. Although this quote is describing Montresors (supposed) family crest, it also describes and represents the conflict between Montresor and Fortunato. Another instance of symbolism in Poes work can be found in The Raven: And the ravenstill is sitting/On the bust of Pallas just above my chamber door/the lamplight oer him throws his shadow on the floor;/My soul from out that shadow/Shall be lifted†nevermore! The many symbols embedded in the quote above assist more in the cementation than the creation of the storys ominous mood, but nevertheless contribute to it; they also illustrate the overall meaning of the poem and what Poe is attempting to communicate to the reader (that the m emories of his lost love are obstructing his would-be impending joy, leaving him ravaged by a fierce depression that, according to the raven, will not cease). The quote helps the audience to visualize the raven atop the statue and connect that physical situation to the conceptual one of the symbols mentioned. In addition, The Masque of the Red Death, being an allegory, obviously contains symbols left and right, many of which are exhibited in the quote, he summoneda thousand hale and light-hearted friends from among the knights and dames of his court, retired to the deep seclusion of one of his castellated abbeysa strong and lofty wall girdled it inPrince Prospero entertained his friends with a masked ball. In a nutshell, the symbols mentioned correspond as follows: the princes guests represent the human race, the abbey and the wall are physical barriers against the Red Death, Prince Prospero stands for the wealthy and/or privileged portion of society, and the masked ball symbolizes the guests denial of their imminent deaths to the pestilence. This contributes to the story by creating the allegory, i.e. giving most objects/concepts in the story a double meaning. Don’t waste time! Our writers will create an original "Edgar Allan Poe Examination of Writing Style" essay for you Create order Next, Poes particular use of diction serves to create the eerie moods of his stories. For example, in the first two stanzas of The Raven alone, there are numerous instances of this, including midnight dreary, weak and weary, bleak December, each separate dying ember wrought its ghost upon the floor, and Nameless here for evermore, which add an ominous atmosphere to the already mysterious mood. As for The Masque of the Red Death, it is believed by some to be unique among Poes work as it is not entirely dark on the surface. Examples of words and phrases that exhibit this are extensive and magnificent, eccentric yet august, masked ball of the most unusual magnificence, voluptuous scene, irregularly disposed, windings of the suite, multitude of gaudy and fantastic appearances ghastly in the extreme, gay and magnificent revel, bold and fiery, barbaric lustre, much glare and glitter and piquancy and phantasm, arabesque figures with unsuited limbs, delirious fancies such as the madman fashi ons, and beautifulwantonbizarreterriblenot a little of that which might have excited disgust. But then, there are periods of darkness, displayed via the use of words such as the redness and the horror of blood, gigantic clock of ebony, dull monotonous clang, the giddiest grew pale, uneasy cessation of all things, a stiffened corpse, Darkness and Decay and the Red Death, and illimitable dominion over all. The mood is quite varied; it seems to the reader that at one moment they are reveling with the revelers and all their strangeness, and at the next worried about how much time they have left, which one might suppose is the intention. Navigating the lines of Masque is an experience comparable to walking through a funhouse; there is such description of the bizarre and unorthodox that it seems all is distorted, and this, of course, plays a part in determining the storys overall mood as well. Finally, diction is used in The Cask of Amontillado to aid in constructing its suspenseful mood as Montresor and Fortunato descend deeper and deeper into the catacombs and Fortunatos imminent death looms nearer with each line. A few examples of this are through several suites of rooms, long and winding staircase, for many minutes, I paused again, and descended, passed on, and descending again. Although these three works and their individual moods are varied, Poe uses similar techniques to create the mood in each, thus piecing together his overall style. Finally, Poe uses figurative language, such as imagery, irony, allusions, etc., frequently throughout his work in order to enhance his audiences understanding of his stories. First, in The Masque of the Red Death, the most impactful uses of figurative language are when Poe uses juxtaposition by writing, All these and security were within. Without was the Red Death to illustrate the stark contrast between the masquerade inside the abbey and the outside region beaten into submission by disease, and when he foreshadows the climax by saying, They resolved to leave means neither of ingress or egress, hinting at the possibility of someone entering/leaving the synthetic and supposed safe haven. Next, important instances of figurative language in The Cask of Amontillado include the use of irony in that the character who is murdered has the name Fortunato (which, ironically, means fortunate) and the various instances of imagery throughout the story, an example of which is the entire 68th para graph, which describes the situation of bones and crypts in one area of the catacombs, assisting the reader in understanding the layout of the vault.. Lastly, in The Raven, the most critical of the numerous instances of figurative language lie in the multiple allusions to mythology (Perched upon a bust of Pallas; Tell me what thy lordly name is on the Nights Plutonian shore), which serve to illustrate both the ravens wisdom and hellishness. In conclusion, based on the analysis of Edgar Allan Poes use of symbolism, diction, and figurative language throughout his stories, it is clear that his style is fairly varied between his works, but he uses the same literary elements for different effects in each. He generally uses symbolism for depth, but how that depth affects the individual story it is being in used in is various. The diction he utilizes throughout his stories help to create their moods and even add suspense, and his use of numerous types of figurative language simply assist in enhancing a story as a whole. Overall, Poe writes in the same way that people of his time spoke, he uses extremely descriptive language, and his work is quite advanced; when these elements are displayed alongside one another in his stories, it is obvious that he is an extraordinary writer with a distinguishing style that will not be forgotten

A Young Girls Growth to Maturity in Persepolis by Marjane...

The graphic novel Persepolis by Marjane Satrapi is a political and personal account of a young girl’s growth to maturity. The novel serves as an autobiography of the author’s childhood in Tehren, Iran. It describes what it was like to grow up during the 1979 Islamic Revolution, the end of the Shah’s regime, and the war with Iraq. One of the most prominent themes in the novel is the clash between modernity and fundamentalism. The reader can observe this conflict through Irans internal oppositions, the Satrapi’s modernity, and Marji’s western soci-political beliefs. This aspect of the novel is important because it shows the ideological diversity within Iran and the consequences faced by those in the opposition. Iran’s conflict between modernism and fundamentalism can be seen in the novel’s focus on the political prisoners. Marji encounters various men that were incarcerated for holding extreme leftist views, including her uncle, and the consequences they faced. In the chapter â€Å"The Heroes† Marji is exposed to the various torture methods induced to make the prisoners betray others who shared their discontent. This can be seen when Marji’s father asks about Ahmadi and Siamk, the newly freed prisoner, tells them, â€Å"†¦ Ahmadi was assassinated. As a member of the guerrillas, he suffered hell† (54). In making this comment, Ahmadi shows the intensity with which fierce opponents were persecuted. Additionally, the never ending arrests and deaths of these political opponents show the

Attributes And The Personality Traits Of Gates †Free Samples

Question: Discuss about the Attributes And The Personality Traits Of Gates. Answer: Introduction Regarded as one of the wealthiest man alive, Bill Gates has been an important leader, motivator, philanthropist and a significant business entity of the present times Bill Gates established the world's largest software business enterprise, Microsoft with partner Paul Allen, and today his net worth is around $91.6 B. they founded the company in 1975 and subsequently became one of the most successful business venture of the current times. Bill Gates has stepped down from his management position of the company in 2008 to concentrate the focus to charitable work the Bill andMelinda Gates Foundation and in 2014 he stepped down as chairman as well (Forbes.com, 2018). Bill Gates along with his friend Paul Allen had dropped out of Harvard to create this venture In March 1986, Microsoft was listed for initial public offering (IPO) for $21 per share, and this step of taking the company public made him a millionaire when he was just 31 years old. At this time the worth of the company was $520 m illion and Gates held 45 percent of the company's share. He had gained recognition as a remarkable leader and exceptional. He has inspired a lot of people to dream big and achieve heights in life. In this assignment the leadership and entrepreneur traits of Bill Gates are going to be discussed (Forbes.com, 2018). Brief history Bill Gates was born in 1955 in Seattle to a culturally and financially rich family; he was always an ambitious young man who was hard working and far-sighted. He was enrolled in Harvard law school where he dropped out in order to develop Microsoft; his vision was to create a solution software that was compatible to be used for universal purposes. He was passionate about computer systems and information technology; he used to hack servers easily of the Computer Center Corporation where he and his friend were allowed to carry out their experiments. After they had hacked their systems they were not allowed in the campus for weeks (Patel, 2017). In 1970 when the organisation was bankrupt the students working for the organisation lost their jobs along with many other officials. But talent finds its way and he had got opportunity to showcase his talent and carry out his experiments. In 1975 Paul Allen and Bill Gates founded Microsoft. The company started facing difficulties but by the end of the second year the company had 13 members and the sales reached new milestones. Since then the exceptional visionary leadership of Gates and his knowledge helped him take the company to new achievements making him the richest man at the age of 39. He has been on and off the top position but has been consistent on the list (Elkins, 2018). Main Attributes of entrepreneurship that helped Bill Gates achieve success From the history and the introduction of Bill Gates that is stated above one of the major point that is being repeatedly highlighted is that he had pursued the dream that he had. He loved what he did which encouraged him to work and strive hard for long hours (Patel, 2017). Pursuing the passion is the way of success, if one doesnt enjoy what he or she does then they will not be able to succeed in the endeavourer. He used to spend time with computers learning the process and the functions of the operations more than the time he used to spend studying for his examinations. By the time he was in college he had made up his mind regarding his future and he had his vision set on the goal for his future. He had spent a lot of time learning the computer languages and programming, which he later turned into an empire of opportunities (Forbes.com, 2018). He was not scared of hard work, he was focused and learned whenever he failed he had spent time understanding and learning his shortcoming so that he could maintain the position of being at the top of the game. It is a common saying that it is easy to reach the top but it is difficult to maintain the position. Encouraged by his passion for learning computer science he worked hard to develop his skill sets and expertise (Patel, 2017). Gates spent years, programming and developing coding, and finding solutions that could address the problems that were being faced on a global platform. Even after the establishment and success of the company he continued to work hard and equally encourage the employees of the company to achieve their goals and objectives. He wanted his employees to share his own passion for the product and the service that the company was offering the clients and in order to deliver a quality product hard work was inevitable (Elkins, 2018). He had vision for the company and he always thought in the long term process, though the objective of the company is set in a short term basis but he always had a far sighted strategy in the management of the business which made the company successful. In terms of the barriers and the challenges that he had faced in the course of this tenure, he assured the company combated the risk and grow in the due course. According to Gates it is very important to have a clear goal in business as well as in life, if the destination is clear then the path towards the destination can be achieved. Setting milestones and yardstick measures helps in identifying the achievements and failures (Ward, 2017). Another main attribute of Gates is that he welcomed and always encouraged innovation in the company both in his way of life as well as in terms of encouraging and motivating the people of the organisational (Patel, 2017). It can be said that he follows transformational leadership, the product or service that he offered transformed the way computers were used in domestic purposes. In the course of the company he has implemented several policies to motivate the people to innovate and crate new ideas (Elkins, 2018). Positivity and pessimism is one of the attribute in Gates that has helped him learn and evolve with time. The backlashes and the criticism that he receives he used as a learning yardstick and tries to evolve from the feedbacks that has been provided. Gates said, Your most unhappy customers are your greatest source of learning (Rampton, 2016). Personality traits and personal approach He is hard working and passionate this is one of the traits that have been discussed above. He is visionary and he has the capability of recognizing the opportunity, he is also a person who is far sighted which has helped him throughout in this decision and policy making process for the company (Patel, 2017). Gates is a person who is a believer in sustainability he is considerate and is philanthropic in nature currently his focus is to develop and expand the foundation that is named after him and his wife. Microsoft is an organisation that has invested in CSR from a very long time. Gates understands the responsibility he has towards the society and the environment apart from the financial benefits of the company (Elkins, 2018). Bill Gates was advised by another popular leader Warren Buffett to learn to say No, he has taken that advise and has shared it with others in several interviews, it is important for entrepreneur to say No at times, it is important to take decisions and in the process he or she should ensure that they do not agree to everything rather use their analytical skills to understand the situation (Ward, 2017). He is also a risk taker form a very young age he has established that he is not afraid to take risk in order to pursue his passion; he has shown several examples of his risk taking trait in the time he was heading the management of Microsoft (Rampton, 2016). He is determined and is driven by passion, he does not leave any of these tasks undone or incomplete, and he faces failure with positivity and takes it as a learning experience. He is also pragmatic in nature which makes him a successful person (Ward, 2017). About the company Microsoft was established as a software developmentcompany in 1975 by Bill Gates and Paul Allen. The company was established with the vision of providing common people a platform of software that was easy to use and could be adapted by people easily. The company initially faced a number of barriers in the process of operation and product development there were several security issues in the prototype and then there was issues with sales in the first few years of operation (Rampton, 2016). The losses of the company was enormous this was due to the issue of piracy where people could easily copy the software instead of buying it form the company. This is an illegal act but the company there was no way that the company could track it hence they had to evolve the technology and build a security system that could not be imitated. During this time he had pleaded the government to provide rights for software as well like music or art. In 1977, the company earned around $500,000 dollars with strength of 13 people in the organisation. The operations of the business were divided in RD and business administration while Paul Allen was the one responsible for RD, Gates managed the administration of the business. Facing a lot of ups and down in the process of business operation the company in 1986, was listed for public with $21 which grew to $28 dollars in a day. In 1993, the company reached another milestone of being the most popularly used operating system in the world. He stepped down from his position in 2008 (Rampton, 2016). As the leader of a cutting edge organization Gates ensured to take care of his employees, he encouraged innovation and creative liberty among his employees, he motivated the people to work hard and share his passion and love for the company. He ensured the issues and grievances of the people are taken seriously and worked upon. He focused on generating job satisfaction by allowing people space in the work environment (Ward, 2017). Identification of the process As Gates and Allen were both passionate about the computer sciences and spent most of their student days learning and developing programs and technology they had a fair idea about the contemporary changes and innovations that were taking place in the industry, they had realized a scope of a software that could be used by the common people which was user friendly. The far-sighted, pragmatic nature of Gates drove him to grab the opportunity and build an entity around the product and the services (Ward, 2017). Challenges and barriers faced by Bill Gates There were a number of issues that was faced by the duo, firstly they had to engaged in a lot of learning process before developing a satisfactory product. Yet there were security issues that were identified. The company did not have a sales team, which meant that the sales in the initial days were low until the company started investing in promotion (Rampton, 2016). A major issue that the company faced was of Piracy and that is where Gates claimed to have protected rights form the government for software as well because it is also a work of science and creativity (Patel, 2017). When IBM had approached Gates with a business proposal he had to deny due to lack of documentations and drafts. He had to recommend the rival company for this offer. Nevertheless, with the leadership skills and outstanding management expertise the company gained the position of being the most widely used software in the world making Bill Gates one of the riches man (Ward, 2018). Conclusion Bill Gates is popular as a visionary entrepreneur, transformational leader and an outstanding philanthropist. The company that he and his friend has built has gone through many ups and down in the course of time but Gates with his exceptional skills in management and leadership pull through those years. He still continues to inspire the younger generation through his actions as well as his ideas. References Elkins, K. (2018).Bill Gates: These skills will give you the most opportunity in the job markets of the future.cnbc.com. Retrieved 15 March 2018, from https://www.cnbc.com/2018/03/12/bill-Gates-these-skills-will-help-you-most-in-the-future-job-market.html Patel, D. (2017).5 Traits That Made Bill Gates, Elon Musk and Jeff Bezos Wildly Successful.entrepreneur.com. Retrieved 15 March 2018, from https://www.entrepreneur.com/article/302735 Rampton, J. (2016).How Bill Gates Became a Leadership Legend.entrepreneur.com. Retrieved 15 March 2018, from https://www.entrepreneur.com/article/250607 Statista.com. (2018). Microsoft's annual revenue worldwide, from FY 2002 to FY 2017 (in billion U.S. dollars). statista.com. Retrieved 15 March 2018, from https://www.statista.com/statistics/267805/microsofts-global-revenue-since-2002/ Forbes.com. (2018).Bill Gates.forbes.com. Retrieved 15 March 2018, from https://www.forbes.com/profile/bill-Gates/